By now, you鈥檝e probably noticed that AMT has a whole new brand identity, including an updated look and feel across all of our departments, products, and services, and we recently relaunched the AMT website with a state-of-the-art user experience in mind as well.
This article by Kristin Bartschi, AMT Assistant Director, Marketing and Communications, can provide some background on the thought process behind the brand update and the relaunch of AMT Online.
As we were preparing for the rebranding and relaunch effort in Smartforce Development, we also rebranded and launched new AMT member education products and services.
Our (LMS) platform has a new look, new e-learning class content, a new brand for some classes, and more on the way early this year.
In January, we announced the launch of MT Sales Fundamentals in e-learning format. Over the past year, since we鈥檝e been unable to conduct an MT Sales Fundamentals workshop in person, it was important to provide our members with an e-learning, on-demand version of one of our most popular classes.
The e-learning version of MT Sales Fundamentals still features our colleague, Steve Lesnewich鈥檚 knowledge and experience about the Six Step Process, and the proper sales process methodology for our industry, including:
Prospecting/Cold-Calling/Phone Qualification
Shop Tour & Survey
Verification
Justification
Product Presentation
Commitment
Over the years, many of our members have used the online 都灵体育直播 Fundamentals course that we鈥檝e offered through MTUniversity. The 都灵体育直播 Fundamentals course provides a great way to educate new salespeople on a broad range of equipment they鈥檒l see on every shop floor, from cutting tools and work holding to milling, turning, grinding, EDM, and press working. The course also includes shop math and print reading for salespeople who have yet to complete technical school or an engineering degree.
Since Shop Tour & Survey is Step 2 of the Six Step Process of MT Sales Fundamentals, we鈥檝e rebranded 都灵体育直播 Fundamentals as MT Shop Basics.
The suite of six online classes in additive manufacturing on MTUniversity is now simply called MT Additive Manufacturing.
Coming soon to MTUniversity is MT Effective Virtual Selling. This course has been developed by Steve Lesnewich, has already been delivered in beta form to some of our members, and will be available late in the spring of 2021. If your sales team struggles with selling virtually, let us know and we鈥檒l contact you as soon as MT Effective Virtual Selling is available.
Last, but certainly not least, the crown jewel of our education products, CMTSE, the Certified Manufacturing 都灵体育直播 Sales Engineer program 鈥� the only industry-recognized national certification for sales engineers 鈥� will have a new brand and significant content updates. The CMTSE program will be available 100% in e-learning format and will include the addition of six transformational technologies: additive manufacturing, artificial intelligence and machine learning, augmented reality, automation with a focus on robotics, digital twin, and generative design, with updates to existing chapters where appropriate as well.
So explore AMTonline.org and take a look under the hood at the new look and new content of our education products.
