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Conchi Aranguren was appointed AMT’s representative for Europe in January 2023 and has been involved in the machine tool industry for the better part of 30 years. In 1997 she became the managing director of Spain’s Machine Tool Association (AMT) which later merged with the present Advanced Manufacturing Technologies Association (AFM) where she served as the internationalization and markets manager. After 20 years on the association side of the industry, she took a position as the sales and marketing manager for Fresmak SA, a Spanish workholding manufacturer. In 2018, Conchi started her own company, NEBEN Consulting, assisting companies in the manufacturing technology space with global expansion. She holds a bachelor’s degree in applied management from the University of Navarra and an MBA from the Institute for Executive Development. Based in San Sebastian, Spain, Conchi speaks fluent Spanish, English, German, and Basque.